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we use a large variety of goods and services in our daily life. these include items like toothpaste, soap, oil, clothes, food items , telephone electricity and many more. how do all these goods and services reach our home? obviously the business houses. who produce the goods and services have to ensure that these are to be sold, and so they have to make the consumers/ users a were of their products and place them at points convenient to the consumers. this involves a number of activities such as product planning, promotion, use of middlemen,wholesalers, retailer etc. for sale warehousing, transportation etc. all these activities taken together are termed as marketing. in this lesson, we will learn about the concept of marketing, its importance, services and functions.

we know that the businessman produces goods and services for use. these are not necessarily produced at the places where the consumed or used. even in villages, now a days you find the products manufactured all over india and in other countries. this implies that manufacturers must be making efforts to ensure that their products are in demanded and reach the ultimate consumers all over the globe. so on when you go to the market to buy a ready made shirt you find that there are several potions available to you in terms of quality of clothes used design, colour and price etc.

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